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Our story

EMRUSA Jewellers was established in 1995 in the ever-vibrant pink city of India: Jaipur. Neeraj Jain, founding director of the firm, believes in building a strong business on even stronger moral values. Born and brought up in Jaipur, he pursued a Masters in Commerce and English. He has travelled around the globe for business and fashion. Neeraj likes to share and discuss his observations with our highly competent team of employees. We at EMRUSA believe that the company sustains on the tripod of three fundamentals: innovation, quality and commitment.


Close-knit teams and robust discussions brood innovations in the firm in regards to both management and designs. Diversity and culture are two crucial elements for the designing of our selections and series. Equality of labour is prime to the firm. Therefore, artisans from different walks of life, regions of India and gender comes together at our factory in Sitapura Industrial Area. Best designs demand real craftmanship. To keep up with the international standards, Emrusa is approved by Sedex. EMRUSA also supports the local non-profit organisations like UCHIT to uplift the society and ensure better living standards in the city. 

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